Insights
Cash-flow Forecast
Thirteen weeks of cash, and what changes it. Projected Amazon settlements and recurring Mercury payments, week by week.
Forecast startsOct 8, 2026BasisTrailing 8 weeks of Amazon activity + recurring Mercury paymentsStarting balanceOperating cash (checking accounts)
Starting cash
$282,2966 checking accounts
Ending cash
$283,739Week 13 · +$1,442 (+0.5%) vs today
Lowest balance
$269,416Week 6 · week of Nov 12
Total inflows
$56,476Amazon $36,203·Wholesale $20,273
Total outflows
$55,034Inventory $38,149·Payroll $8,502
Cash balance, next 13 weeks
Cash ends week 13 at $283,739, $1,442 more than today. The low point is $269,416 in week 6.
Closing balanceLikely rangeLowest week
Weekly net cash
Money in above the line, money out below it. 6 of 13 weeks bring in more than they pay out.
InflowsOutflows
Scenario
Move a lever and every figure on the page updates.
0%
Versus the trailing 8-week run-rate, before holiday seasonality.
0%
Spend comes out of each settlement. Extra budget lifts sales at 0.25 elasticity (+40% ads ≈ +10% sales); cuts lose 0.15.
0 units
A one-off order on top of the regular supplier POs, in case packs of 24.
2Oct 17
$0/mo
Fully loaded monthly cost, added to the Gusto payroll run at each month-end.
Adds $349,312 held in 3 savings accounts to the starting balance, plus the monthly Treasury yield.
Ending cash vs baseline$0
Lowest balance vs baseline$0
You're looking at the baseline. Move any lever to compare.
Week by week
USD, whole dollars. Outflows are negative. Select a week to see the payments behind it.
| Week | Dates | Opening | Amazon | Wholesale | Interest | Inventory | Payroll | Operating | Net | Closing |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 8 – Oct 14 | 282,296 | 3,377 | — | — | −10,543 | — | −349 | −7,515 | 274,781 | |
| Oct 15 – Oct 21 | 274,781 | — | — | — | — | — | −1,500 | −1,500 | 273,281 | |
| Oct 22 – Oct 28 | 273,281 | 3,853 | 6,758 | — | — | — | −250 | 10,361 | 283,642 | |
| Oct 29 – Nov 4 | 283,642 | — | — | — | — | −2,834 | −612 | −3,446 | 280,196 | |
| Nov 5 – Nov 11 | 280,196 | 5,147 | — | — | −10,543 | — | −250 | −5,645 | 274,551 | |
Lowest | Nov 12 – Nov 18 | 274,551 | — | — | — | −4,786 | — | −349 | −5,135 | 269,416 |
| Nov 19 – Nov 25 | 269,416 | 5,147 | 6,758 | — | — | — | −1,500 | 10,405 | 279,821 | |
| Nov 26 – Dec 2 | 279,821 | — | — | — | — | −2,834 | −559 | −3,393 | 276,428 | |
| Dec 3 – Dec 9 | 276,428 | 6,226 | — | — | −1,735 | — | −303 | 4,188 | 280,616 | |
| Dec 10 – Dec 16 | 280,616 | — | — | — | −10,543 | — | −349 | −10,892 | 269,725 | |
| Dec 17 – Dec 23 | 269,725 | 6,226 | — | — | — | — | −1,500 | 4,726 | 274,451 | |
| Dec 24 – Dec 30 | 274,451 | — | 6,758 | — | — | — | −250 | 6,508 | 280,958 | |
| Dec 31 – Jan 6 | 280,958 | 6,226 | — | — | — | −2,834 | −612 | 2,780 | 283,739 | |
| 13 weeks | 282,296 | 36,203 | 20,273 | — | −38,149 | −8,502 | −8,383 | 1,442 | 283,739 |
Next 14 days
Scheduled and projected cash movements through Oct 21.
Net
−$9,015- Oct 8TodayUPS — inbound labelsOperating−$250.00
- Oct 9TomorrowAmazon settlement SET-26420Payout+$3,376.82
- Oct 10In 2 daysHarbor Wholesale Co. — purchase orderInventory−$10,542.81
- Oct 12In 4 daysHelium 10Operating−$99.00
- Oct 15In 7 daysUPS — inbound labelsOperating−$250.00
- Oct 20In 12 daysPatient Payee — bookkeepingOperating−$1,250.00
- Coming in
- $3,377
- Going out
- −$12,392
Assumptions
What the forecast takes as given, in plain language.
- Amazon fees
- 29.7% of sales — referral, FBA, service and storage fees over the trailing 8 weeks.
- Refunds
- 3.2% of sales come back as refunds.
- Sales run-rate
- $6,430 in sales per 14-day settlement period.
- Advertising
- $462 per 14 days, deducted from each settlement.
- Holiday seasonality
- Nov ×1.30Dec ×1.55Jan ×0.85Applied to projected settlements by the month their period closes.
- Settlement timing
- Every 14 days, paid out 2 days after the period closes. The latest settlement is already in transit.
- Likely range
- Starts at ±4% of cumulative inflows and widens by 1.2 points each week.
Recurring payments modelled
Supplier, freight and payroll amounts average the last three Mercury payments; subscriptions use their list price.
- Lakeshore Brands — wholesale invoiceMonthly, 25th+$6,757.54
- Harbor Wholesale Co. — purchase orderMonthly, 10th−$10,542.81
- Northline Distributors — restockEvery other month, 18th−$4,785.91
- Freightos — ocean freightEvery other month, 6th−$1,734.68
- Gusto — payrollMonth-end−$2,833.90
- Patient Payee — bookkeepingMonthly, 20th−$1,250.00
- Helium 10Monthly, 12th−$99.00
- Keepa GmbHMonthly, 3rd−$53.18
- Google WorkspaceMonthly, 1st−$28.80
- UPS — inbound labelsEvery Thursday−$250.00
- Uline — packagingFirst Tuesday−$280.00