Insights

Cash-flow Forecast

Thirteen weeks of cash, and what changes it. Projected Amazon settlements and recurring Mercury payments, week by week.

Forecast startsOct 8, 2026BasisTrailing 8 weeks of Amazon activity + recurring Mercury paymentsStarting balanceOperating cash (checking accounts)
Starting cash
$282,296
6 checking accounts
Ending cash
$283,739
Week 13 · +$1,442 (+0.5%) vs today
Lowest balance
$269,416
Week 6 · week of Nov 12
Total inflows
$56,476
Amazon $36,203Wholesale $20,273
Total outflows
$55,034
Inventory $38,149Payroll $8,502
Cash balance, next 13 weeks
Cash ends week 13 at $283,739, $1,442 more than today. The low point is $269,416 in week 6.
Closing balanceLikely rangeLowest week
Weekly net cash
Money in above the line, money out below it. 6 of 13 weeks bring in more than they pay out.
InflowsOutflows
Scenario
Move a lever and every figure on the page updates.
0%

Versus the trailing 8-week run-rate, before holiday seasonality.

0%

Spend comes out of each settlement. Extra budget lifts sales at 0.25 elasticity (+40% ads ≈ +10% sales); cuts lose 0.15.

0 units

A one-off order on top of the regular supplier POs, in case packs of 24.

2Oct 17
$0/mo

Fully loaded monthly cost, added to the Gusto payroll run at each month-end.

Adds $349,312 held in 3 savings accounts to the starting balance, plus the monthly Treasury yield.

Ending cash vs baseline$0
Lowest balance vs baseline$0

You're looking at the baseline. Move any lever to compare.

Week by week
USD, whole dollars. Outflows are negative. Select a week to see the payments behind it.
WeekDatesOpeningAmazonWholesaleInterestInventoryPayrollOperatingNetClosing
Oct 8 – Oct 14282,2963,377——−10,543—−349−7,515274,781
Oct 15 – Oct 21274,781—————−1,500−1,500273,281
Oct 22 – Oct 28273,2813,8536,758———−25010,361283,642
Oct 29 – Nov 4283,642————−2,834−612−3,446280,196
Nov 5 – Nov 11280,1965,147——−10,543—−250−5,645274,551
Lowest
Nov 12 – Nov 18274,551———−4,786—−349−5,135269,416
Nov 19 – Nov 25269,4165,1476,758———−1,50010,405279,821
Nov 26 – Dec 2279,821————−2,834−559−3,393276,428
Dec 3 – Dec 9276,4286,226——−1,735—−3034,188280,616
Dec 10 – Dec 16280,616———−10,543—−349−10,892269,725
Dec 17 – Dec 23269,7256,226————−1,5004,726274,451
Dec 24 – Dec 30274,451—6,758———−2506,508280,958
Dec 31 – Jan 6280,9586,226———−2,834−6122,780283,739
13 weeks282,29636,20320,273—−38,149−8,502−8,3831,442283,739
Next 14 days
Scheduled and projected cash movements through Oct 21.
Net
−$9,015
  • Oct 8Today
    UPS — inbound labelsOperating
    −$250.00
  • Oct 9Tomorrow
    Amazon settlement SET-26420Payout
    +$3,376.82
  • Oct 10In 2 days
    Harbor Wholesale Co. — purchase orderInventory
    −$10,542.81
  • Oct 12In 4 days
    Helium 10Operating
    −$99.00
  • Oct 15In 7 days
    UPS — inbound labelsOperating
    −$250.00
  • Oct 20In 12 days
    Patient Payee — bookkeepingOperating
    −$1,250.00
Coming in
$3,377
Going out
−$12,392
Assumptions
What the forecast takes as given, in plain language.
Amazon fees
29.7% of sales — referral, FBA, service and storage fees over the trailing 8 weeks.
Refunds
3.2% of sales come back as refunds.
Sales run-rate
$6,430 in sales per 14-day settlement period.
Advertising
$462 per 14 days, deducted from each settlement.
Holiday seasonality
Nov ×1.30Dec ×1.55Jan ×0.85Applied to projected settlements by the month their period closes.
Settlement timing
Every 14 days, paid out 2 days after the period closes. The latest settlement is already in transit.
Likely range
Starts at ±4% of cumulative inflows and widens by 1.2 points each week.

Recurring payments modelled

Supplier, freight and payroll amounts average the last three Mercury payments; subscriptions use their list price.

  • Lakeshore Brands — wholesale invoiceMonthly, 25th+$6,757.54
  • Harbor Wholesale Co. — purchase orderMonthly, 10th−$10,542.81
  • Northline Distributors — restockEvery other month, 18th−$4,785.91
  • Freightos — ocean freightEvery other month, 6th−$1,734.68
  • Gusto — payrollMonth-end−$2,833.90
  • Patient Payee — bookkeepingMonthly, 20th−$1,250.00
  • Helium 10Monthly, 12th−$99.00
  • Keepa GmbHMonthly, 3rd−$53.18
  • Google WorkspaceMonthly, 1st−$28.80
  • UPS — inbound labelsEvery Thursday−$250.00
  • Uline — packagingFirst Tuesday−$280.00

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